top of page
Open Book
Quarto Creative’s publishing expertise has been honed by more than twenty-five years of near-constant magazine production. Reap the benefits of that experience with these time-tested tips.

ROI


Abandoning Print: What to Know Before You Leap
The dirty truth about digital advertising: It doesn’t replace print ad revenue. Consider that print ad revenue is, indeed, declining overall, to the tune of about 9% a year. But digital ad growth isn’t keeping pace; in fact, it’s slowing.

Scott Oldham
Apr 204 min read


Reduce Your Printing Bill Now
With global instability and the threat of recession ever looming on the horizon, cost-cutting is on everyone’s mind more than usual — and when is it ever not top-of-mind for publishers?

Scott Oldham
Apr 133 min read


The Five Silver Bullets of a Winning Publishing Strategy
Here are the five key actions your magazine must take on every single page in order to keep readers engaged and returning.

Scott Oldham
Apr 33 min read


Talking to Designers: Feedback That Helps Everybody
If you’re an editor, publisher or anyone who works with a magazine designer on a regular basis, one of the most challenging responsibilities of your job is liable to be design feedback.

Scott Oldham
Mar 173 min read


Make Your Cover Work Harder For You
What makes a magazine cover good? More precisely, what makes a magazine cover work?

Scott Oldham
Mar 23 min read


Production Workflow Hell: Why Your Magazine Team Is Burned Out (And How to Fix It)
Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.

Scott Oldham
Feb 174 min read


When Good Content Fails: Layout Mistakes That Kill Reader Engagement
The design leads your readers both into and through your magazine. A feature article is an investment but it’s also a gamble. The layout determines whether you reap the returns.

Scott Oldham
Jan 234 min read
bottom of page