A mid-course correction shouldn’t be an occasion for panic. If anything, it’s a great opportunity to prove to your audience that you’re not passively distributing content, heedless of its relevance to their needs.

Magazines might be the magic ingredient in rescuing younger readers from the brain-numbing effects of screens and AI.

If you only examine your content and creative processes when there’s an obvious problem, you risk losing readers and advertisers, not to mention creating bigger headaches for your staff as they try to correct the issue. That’s where an independent creative audit can help you.

How can you assess the success of your current design through a survey?

How can the two sides of the magazine office — sales and editorial — support each other to everyone’s benefit?

In most cases, you probably don’t want your publication brand standards and corporate brand standards to march in lockstep.

The dirty truth about digital advertising: It doesn’t replace print ad revenue. Consider that print ad revenue is, indeed, declining overall, to the tune of about 9% a year. But digital ad growth isn’t keeping pace; in fact, it’s slowing.

With global instability and the threat of recession ever looming on the horizon, cost-cutting is on everyone’s mind more than usual — and when is it ever not top-of-mind for publishers?

Here are the five key actions your magazine must take on every single page in order to keep readers engaged and returning.

If you’re an editor, publisher or anyone who works with a magazine designer on a regular basis, one of the most challenging responsibilities of your job is liable to be design feedback.

What makes a magazine cover good? More precisely, what makes a magazine cover work?

Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.

The design leads your readers both into and through your magazine. A feature article is an investment but it’s also a gamble. The layout determines whether you reap the returns.