If you only examine your content and creative processes when there’s an obvious problem, you risk losing readers and advertisers, not to mention creating bigger headaches for your staff as they try to correct the issue. That’s where an independent creative audit can help you.

How can the two sides of the magazine office — sales and editorial — support each other to everyone’s benefit?

In today’s market of ideas and services, ownership of creative properties can be maddeningly opaque.

The dirty truth about digital advertising: It doesn’t replace print ad revenue. Consider that print ad revenue is, indeed, declining overall, to the tune of about 9% a year. But digital ad growth isn’t keeping pace; in fact, it’s slowing.

With global instability and the threat of recession ever looming on the horizon, cost-cutting is on everyone’s mind more than usual — and when is it ever not top-of-mind for publishers?

Unfortunately, many InDesign users fall victim to the app’s default settings. Some are merely inadequate; others are actively harmful. Here are the settings you should always manually adjust before starting a layout…

If you’re an editor, publisher or anyone who works with a magazine designer on a regular basis, one of the most challenging responsibilities of your job is liable to be design feedback.

What makes a magazine cover good? More precisely, what makes a magazine cover work?

Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.