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Designing for Reading Styles
Be sure to accommodate all three reading styles in your content. Demographically speaking, all people read magazines in the same way....
oldehamme
Jul 312 min read


Department Branding
Good departments invite your readers to return. Departments form the backbone of any strong magazine. These are the signposts that...
oldehamme
Jul 312 min read


Have Your Hed Examined
Newspapers were the source of the modern headline/deck relationship. Why is it called a “headline?” If you don’t know the answer, don’t...
oldehamme
Jul 302 min read


Pacing Matters
Pacing matters in magazine publishing. We talk a lot about pacing in magazine publishing, but what do we really mean by it? As a...
oldehamme
Jul 302 min read
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