
Covering the Spread
"Covering the Spread: Magazine Design for the Next Age," is a bi-weekly discussion of all things related to our favorite medium: magazines. Hosts Scott Oldham and Louanne Welgoss of LTD Creative — along with some special guests — explore how magazine design has transformed over the decades, both in print and digital. They tackle the eternal debate of aesthetics vs. functionality, discuss the production process from concept to publication, and uncover the business side of design, including working with brands, advertisers, and the shifting economics of publishing. Listen in to turn the page on what you thought you knew, and reimagine the future of publishing.
Louanne and Scott talk about their respective histories as magazine designers, highlighting their educations and early career experiences. They also share introductory thoughts on both the current state of magazine publishing and its future. TRANSCRIPT
Louanne and Scott chat with Creative Director Carol Moskot about the process of redesigning magazines, with stories and advice on best practices (and what NOT to do). TRANSCRIPT
We continue our discussion with Carol Moskot, as she walks us through her redesign process from Broadview magazine. TRANSCRIPT
We talk niche publishing with the Design Director of MIT Sloan Management Review, Steve Traynor. TRANSCRIPT
It's a wide-ranging discussion with publishing expert Bo Sacks. When Bo talks, smart people listen. TRANSCRIPT
What makes regional magazines different from national and trade magazines? We talk with designer Kelly Martin. TRANSCRIPT
Erin Peterson of Capstone Communications gives us the inside story of a growing niche in magazine publishing: alumni magazines. TRANSCRIPT

