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Open Book
Quarto Creative’s publishing expertise has been honed by more than twenty-five years of near-constant magazine production. Reap the benefits of that experience with these time-tested tips.

Magazine Design


Standard Issues: When Your Brand Standards Hold Back Your Magazine
In most cases, you probably don’t want your publication brand standards and corporate brand standards to march in lockstep.

Scott Oldham
4 days ago4 min read


InDesign Settings You Should Change Immediately
Unfortunately, many InDesign users fall victim to the app’s default settings. Some are merely inadequate; others are actively harmful. Here are the settings you should always manually adjust before starting a layout…

Scott Oldham
Mar 273 min read


Talking to Designers: Feedback That Helps Everybody
If you’re an editor, publisher or anyone who works with a magazine designer on a regular basis, one of the most challenging responsibilities of your job is liable to be design feedback.

Scott Oldham
Mar 173 min read


Types of Type: Using Typography to Support Your Brand
What’s the advantage of serif typography? With any well-designed typeface, it should come down to a question of style.

Scott Oldham
Mar 113 min read


Make Your Cover Work Harder For You
What makes a magazine cover good? More precisely, what makes a magazine cover work?

Scott Oldham
Mar 23 min read


Production Workflow Hell: Why Your Magazine Team Is Burned Out (And How to Fix It)
Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.

Scott Oldham
Feb 174 min read


When Good Content Fails: Layout Mistakes That Kill Reader Engagement
The design leads your readers both into and through your magazine. A feature article is an investment but it’s also a gamble. The layout determines whether you reap the returns.

Scott Oldham
Jan 234 min read


Beyond Pretty: How Design Decisions Drive Measurable ROI
Every element on a magazine page either facilitates or frustrates a specific reader action. Here are the design decisions that matter most:

Scott Oldham
Jan 154 min read


The Don’ts of Hyphenation
If you’re using rag text in your magazine layout, be sure to take the following steps to minimize disruptions to the reader’s progress.

Scott Oldham
Oct 17, 20252 min read


Designing for Reading Styles
Magazine publishers must grapple with three distinct reading styles.

Scott Oldham
Sep 17, 20252 min read


Have Your Hed Examined
Why is it called a “headline?”

Scott Oldham
Jul 30, 20252 min read
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