Sometimes, designers make choices that undermine positive strategic outcomes. Here are the top three design mistakes that I see over and over again.

How can the two sides of the magazine office — sales and editorial — support each other to everyone’s benefit?

As a magazine specialist, I’m less concerned [about generative AI] than I might be as a branding or collateral specialist.

In most cases, you probably don’t want your publication brand standards and corporate brand standards to march in lockstep.

Unfortunately, many InDesign users fall victim to the app’s default settings. Some are merely inadequate; others are actively harmful. Here are the settings you should always manually adjust before starting a layout…

If you’re an editor, publisher or anyone who works with a magazine designer on a regular basis, one of the most challenging responsibilities of your job is liable to be design feedback.

What’s the advantage of serif typography? With any well-designed typeface, it should come down to a question of style.

What makes a magazine cover good? More precisely, what makes a magazine cover work?

Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.

The design leads your readers both into and through your magazine. A feature article is an investment but it’s also a gamble. The layout determines whether you reap the returns.

Every element on a magazine page either facilitates or frustrates a specific reader action. Here are the design decisions that matter most:

If you’re using rag text in your magazine layout, be sure to take the following steps to minimize disruptions to the reader’s progress.

Magazine publishers must grapple with three distinct reading styles.

Why is it called a “headline?”