What’s the advantage of serif typography? With any well-designed typeface, it should come down to a question of style.

Production dysfunction isn't a personality problem or a staffing problem. It's a systems problem. And systems problems have systems solutions, if you can first see clearly what's broken and why.

The design leads your readers both into and through your magazine. A feature article is an investment but it’s also a gamble. The layout determines whether you reap the returns.

Every element on a magazine page either facilitates or frustrates a specific reader action. Here are the design decisions that matter most:

The two-year mark is where reader perception shifts from “consistent” to “stale.” It’s not arbitrary; it’s based on how quickly design trends, reading habits, and competitive publications evolve.

If you’re using rag text in your magazine layout, be sure to take the following steps to minimize disruptions to the reader’s progress.

Magazine publishers must grapple with three distinct reading styles.

Departments form the backbone of any strong magazine. These are the signposts that readers will return to, issue after issue.

Why is it called a “headline?”

Pacing matters in magazine publishing. We talk a lot about pacing in magazine publishing, but what do we really mean by it? As a publisher, one of your responsibilities is to prioritize your content for your readers. What do you want them to read first? What’s the most important information that they should remember after reading your magazine? How can you entice them to return, issue after issue? Directing them through your publication provides the answers. While few readers